I made some notes about the the connecting creativity by MarMotti,L.
Connecting creativity
AS I read this chapter of this book I realised there are so many ways to describe creativity. There are so many questions that crossed our minds but rarely we realise them and how much affect on human life. Now a days most of the products are manufactured industrially rather than abstract the idea of creativity instead regard it as an a attribute of certain individuals.
“In the writings on Leonardo and Michelangelo he analyzed the
Two great masterpieces St Anne and Moses in which he could see turned into
Art, the nature and the inner secrets of the artists’ souls as individuals”
Creativity and fashion and market Research
Clothing is a language, dynamic language open to endless resetting. Some people views fashion follows a trick down process some other consider it mainly a matter of points view.
Fashion used a means of communication. This communications has two levels: an open one and a hidden one. If we agreed with this statement that fashion is a language we should know that it’s a sophisticated one and in a way complementary, and also if u agreed fashion is distinct from style that is a acknowledged codes are variable. James Carse, a professor of philosophy at New
York University divides the world of human relations into ‘finite and infinite games’. Fashion is an infinite game. When Fashion changes cultures, society, and human changes. I love this part that said fashion does not happen by accident.
Now a days in fashion the creative people planned greatly accelerated every step of products. AS I read on this chapter designer needs wide of variety, drawing from history and going beyond it. Designers cannot create the desire to process but they can product, which satisfy, or incipient or otherwise undetected desire. In 1960 fashion shifted hugely, mini skirts or timberland shoes. As I understand in fashion industry not everything is possible. Designers creativity has to connect and linked to projects, company cannot exist without one. Experiment, innovation and observation helped company to grow. Fashion market is so segmented.
Data processing
In MaxMara Company they check daily process and products (style, size, colour) without any data- processing system, they developed independently to their specific requirement year’s age. And they keep customers buy predicting the chances for the next seasons product.
Technological and technical innovation
Textile design development in fashions, fabric research isl importance for Max Mara.
New techniques of construction
· Innovative textile
· Offering comfort
· Practicality
· Fluidity
· Lightness
· Stability
There are so many example like double face fabric, new modes of dressing. we should always consider the aspect of research.
The sketches, patterns, phototypes, the styling and
Accessories are all-important in each step in a great investment.
Advertising is the most important part with an absolute, possibly unique and identity.
On the other hand promotion is important as the writer said in the field of fashion, promotion means documentation.
There are so many elements in this industry, when these elements are synchronized the circle is completed where creativity can flow. and as long as somebody is in this industry never reach a conclusion.
