Notes on lectures

Creative histories and industries

Define fashion , photography , Graphic , Fine art

Fashion = A person's Style/Taste + Personality + Character

• Form and function
• The body figure
• Confidence
• Politics
• Trends
• Class and social situation
• Individual and personality

Photography

• Technology
• Communication through image
• Ideologies
• Democracy
• Wide rang of context
• individual look
• Documents

Graphic

What is graphic design?
Is computer must for graphic design?
What is the meaning of the word "Graphic?

Graphic Design was once known as "commercial art", which meant art created for business, advertising or commercial use.

The software graphic designers use these day is pretty standardized and include programs like Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Dreamweaver, Adobe Flash, Quark Express, Lightroom, etc.

History of Fashion

Fashion design

• charles frederick=called first designer, worth(1826,1895), father of haute couture
• Drawing
• Euro-cetric
• fashion magazines

As we look back the clothes that people was wearing,we called them now as a costume.

• social issue
• Gender
• Orientalism
• paul poiret=First designer that made garment(in term of high fashion),he collaborated with artists including raoul dofy (celebrity and fashion icon),fashion world and fashion industry

1940

• Paris is a center of fashion
• paris was estimated during the war and designers that the were worked in paris,the moved to new york
• Models,photographers moved to new york

1950

clothing became to change, people started to challenging

first teenager department clothe started

/clothing,manufacture get easier/

1960,1970

• massive globally things happend
• level of freedom
• fashion shifted hugely
• clothing gets popular

Thorstein veblen ( the theory of the leisure class(1899)

(conspicuous consumption and conspicuous leisure)

Encutured meaning

• Fashion as a barometer of cultural canges
• Beauty or ugliness is dependent on cultural attitudes
• tribal-belonging

fashion is just not a clothing, it shared meaning.

Fashion Design

fashion is a system of signs, communicates meaning about individuals and groups,symbols

and its larglley used to express individual identity

Semiotics

• Meaning
• How meaning are constructed
• Visual communications
• Inter textualit

1. Death of author
2. Everything is a text
3. Structuralism
4. post-structuralism

History of Graphic design

Common uses of graphic design include magazines, advertisements and product packaging.

"Graphic designers combines text and images to create an effective piece of visual communication such as a poster, book, advertisement, billboard or website"

A sign is : "somthing which stands to somebody for something in some capacity"

charles sandres piercee. 1977(American philosopher,logician,Mathematician&scientist)

pierce entires correspondence

Forms of communication are constructed

"He thinks that the customs of his tribe are the laws of nature"

George Benard Shaw/ Cesar and clopatra

was an irish playwright/his main talent was for drama.