mariah carey and elle magazine produce the Elle for mariah mini magazine. its a new way for musicians and publishers to build their brands. one of the publication of Elle magazine said : for their part,many artists have strong brand relationships in place-their own fragrances and fashion line-that they want to promote.on this article it said that readers love exclusive content on their favorite artists ,whether its celebrities also its just not for the women.
they always looking for a new ways t0 reach consumers but approach isn't suitable for every artists.its hard for magazine to get attention from artist like Madonna, but when mariah advertising on Elle maybe it get attention form her.
No comments:
Post a Comment