Tuesday, 29 December 2009

Advert Semiotics


http://www.youtube.com/watch?v=X1nfgcTUg7s&feature=related

Its the advert for the Dolce and Gabbana (The one)fragrance.I think the idea that they bring a celebrity to present this perfume is so effect on people and also it shows class of that perfume.It shows if u wear this perfume you feel like a celebrity and no body is gonna leave u alone, even at home. Everything in this advert is look so powerful, smart and expensive. The advert is Black and white but at the end of it get colorful with so much flashes of paparazzi camera. I feel that the whole commercial is bring you to the actor.
Overall it shows to viewers if they wear this perfume they feel attractive,wealthy and sexy.

Thursday, 17 December 2009

Session7(16th december)

Creative Histories and industries (notes from lectures)

Number of ways of thinking for our interest/ Thinking about what i want to do in next stag?
what is my interest?

Overview
  • Modernism and postmodernism
  • intertextuality
  • post colonialism/ colonis culture/ natural way to undrestand different cultural thinking
  • Taste
  • Subcultures
  • identity
- We live in a post modern society
- key concept within contemporary art and design circles
- Post modernism cant be undrestood in isolation from modernism
-Post modernism(multiple view) vary scientific view

Modernis was not a period/ Describe a wide range of text that influence how we now think and experience the world.
Co-exist with other style and concern/ was a direct extension of enlightenment thinking philosophy.
- Religion has no place in a rational understanding of the physical and human worlds
-Initially modernism was concerned with evidencing progression.
-Nationalism was seen to be a source of conflict.
-Fine art became increasingly apolitical, advent-grade and abstract;Art-far-arts-sake.
-World war had a massive impact on modernists and hence modernism.
-Design was driven by reason radical break with preceding farms.
-Was international or translation style.

Post-Modernism actually about like style choices.
Life has become on interplay of local and global factors.
-Cultural plurality
-Negotiation of this cultural plurality is key to construction of a post modern identity.

Identity as 'text' to be 'written'
-Roland Barthes' The language of fashion.
-Intertextual.
- Identity is a text to written.

Advances in transport and communication technologies have lead to a shrinking of the world.
we can travel safely from one side of the planet to the other.

The global village has its benefits cultural fusion being on example.
Where two cultures meet new cultural forms can be produced.

-Japanisme
-A french term supposedly coined by phillipe burty in the early 1870s.
-Rediscovery of japanese art and design.
-Use of blocks of brilliant colours and stylization impacted on impressionism.
-Japanese graphic communication was heavily influenced by encounters.
-Risk of homogeneity(uniformity)
-Macdonaldization
-Term coined by sociologist George Ritzer
- Ideas of society taking on the charactism.
-Cultural imperialism.
-Ideology body of ideas or beliefs
- British empires
- America
-American cultural imperialism has been written about a lot.



Tuesday, 15 December 2009

Reading 5(All Together now!)


Notes on Article

Today groups are mostly based and formed by share interest and passion rather than historical factors such as age, gender, race, class and religion
.
Designers create the interfaces that run on most devices including computers, mobile phones and multimedia devices such as mp3 players. These devices give us access to other people like us and since these objects are used across different people and groups with different knowledge and customs therefore designers try to find and develop interfaces which are more common among many cultures. This includes touch screens and gesture devices such as Iphones.

People are seeking comfortable space to live, today the factors of a comfortable place has been changed, people search not only for security, protection and privacy but also for connections to form groups, sharing information and data. Open source software, computer and wireless networks, social networks, wikis and forums all are the example of collaborating users.

The Walkman was the beginning point of this revolution, today we see many smaller electronic and digital devices that expand users private space beyond their public physical space.
Transformation of technology towards portability and efficiency is called Existenzmaximum.

Existenzminimum identified as a lower quality version of high density life. This approach has effected gentler applications such as planning of private spaces for lower and middle classes including design of offices and other technical spaces.

Based on ideas popularized in the 1960 and 1970, this revolutionary concept of expanding, growing, breathing, walking and digestive structure affected the cities as well. example : introduction of thermoplastic materials which invited and demanded fluidity.

Over the twentieth century Existenzmaximum intoduced itself by a new mean of communication to the outside world, beginning with the telephone, radio and eventually television.
Twentieth century's evolution is based on objectives to form a better and more efficient society.

XMX has begun with small objects which can be worn or carried. It lets you sense and imagine outside world selectively. The object can produce sounds and vision. These includes video-game devices equipped with sensors which bring new experiences to players such as feeling a real pain.

Extreme technological progress helps us reconnect with some of human nature and body senses.
Telephone versus VOIP is a good example of this progress while phones provide long distance conversation, VOIP provides video conferencing feature through cameras attached to computers.

Existenzmaximum is more about wireless technology and mobile phones. Today mobile phones are not just a communication device, but rather the standard of communication. Different parts of the world take advantage of them differently. For example the competition among US companies is focused on the accessibility of complex services including paying for car parking, bus rides, charity donation, banking and GPS services.

Previous studies by Japanese mobile communications companies showed that 85% of the world population use cell phones and there are 2.5 billion mobile service subscribers world wide.
Broadbent discovered that the dream of convergence of all type of communication devices within one device is far from real, people instead use e-mail, phones. instant messaging and SMS in different ways.

All of these mobile communication, wireless networks and collective actions can be traced back to the idea of open source which simply says an ocean of minds is better that one.
The open source embraced to mobiles, car designs and the buildings and occupations of alternative worlds.
A good example of open-source is wikis which is the most referenced example in this manner.
Linux OS was the beginning of open source and most successful example is Mozilla's firefox browser.

The concept of open source has helped the rapid manufacturing by transmitting data directly from a computer to the manufacturing machine. Today RM machines take seven days to print a solid chair, but in future it will be seven hours, 7 minutes and so on. In future anyone will be able to access a chair or even a car to customize it while it keeps its functionality, safety and branding.
This will be a new transformation for design, production, distribution and shopping.

Every object will be at the same time a prototype and an element of a diversified series. Designers will be working not on single objects but instead on whole families of objects.
Manufactures will host forums to gain feedback from customer and learn from them. Basically this approach eliminate the waste of resources and space.

In order to take advantage of future world, there must be some sort of rules that will ensure respect and trust between individuals and among groups.

Monday, 14 December 2009

Session 6 ,9th of December

Made notes from Lecture.

Modernism
Up until the outbreak of war in 1939
How do we judge? What is good or what is better?
They saw themselves as the guardians of culture(british people)
What is class?

1950s= Huge influence of America
Really fashion start to accelerate
Increased individualism
Young people particularly changed

Rebel without a cause(1955)
James Dean

Ford company
Car ownership grown by 250% between 1951 and 1961

Futurism
Suddenly time and space changed
Product become life style
Advertising get interesting.

Historical Development
  • 1915-Design and industries association established.
  • Conical of industrial design launched 1944.
  • Art council of England established 1945.
  • State sponsored art and design
The art and craft movement espoused values of sound workman ship and respect for materials.
Utilities furniture's company in 1942/Committee approved furniture design.

Customizing/product a lifestyle choice.
Jeremy Dellar and Alane Kane.

American Design= Good design is an upward sale curve Raymond Loewy.

Michael Beulter 2008(Building of the future)
Mike Nelson/ Frieze Art-fair commission 2008

Conceptual Art
  • Process of making given importance.
  • A reaction against control.
  • A product that couldn't put in gallery or museum.
Modernity comes from No where.
Post-Modernity
Sometimes considered to date from 1945.
Characterized by a perceived general breakdown.

Graphic design
Milton Glaser/ Martin sharp
Vivienne west wood=showed punked as an post modernist/ making different style.

Madeleine Vionnet= Fashion Artifactual designer/ working with shapes.

Dior=Modernist Tradition.

Paco Rabanne= His work is special because of the materials that he using/ He used the materials the other designers never use.

New technology opened up/Huge impact.

Galliano= Post modernist artist/ Repeated the Past.

Do i consider myself modernist or post modernist? Honestly at this stage that i am i dont know yet. but i might go with modernist. cause somtimes i like to use mix my ideas with past but most of time i prefer now and what is good now.





Monday, 7 December 2009

3D chalk street Art

I was surfing on the internet that i found this amazing 3D drawings. they are look so real. I love them.

http://www.random-good-stuff.com/












V&A museum


Last weekend i went to V&A museum in london. There are so many interesting thing that putted a few of them from fashion section. they are Awesome!!!

Suit by Katarzyna Szczotarska (2002)
polish-born designer has abandoned the
classic tailored suit in favor of surprising combinations
instead of a sharply cut jacket there is loosely fitted bolero
with puffed sleeves.
Wool and leather
Evening Dress by Gianni Versace (1997)
Used softest leather and accented the dress with an
amber-breaded Greek cross.
Leather,with glass beading


Evening dress by Catherine Walker (1945-)
Princess Dianna of wales commissioned
this dress for and official visit to
HOngkong in november 1989.
Silk with oyster pearls and sequins;emboidery
Wedding dress by E.Gill about 1870
Satin trimmed with tulle and honiton
guipure lace.
Evening Dress by Charles Frederick Worth (1881)
Satin, Embroidered with silk, chenille and beads
trimmed with machine lace.
Tea Gown by Rouff bout 1900
Silk satin, embroidered with stones, pastes
metal beads and wire, decorated with lace.
Roy Halston Frowick(Halston)(1932-90)
Dress:Silk jersey , Scarf: Silk chiffon

Cocktail dress by Jean Desses(1904-70)
The skirt is made from 21 lace-trimmed square
Evening Ensemble by Cristobal Balenciaga(1867)
Vivienne Westwood(1996)
Silk faille and taffeta
Evening dress by Catherine Walker(1945-)

Sunday, 6 December 2009

Reading, Session 5( Technologies of cooperation)


Technologies of Cooperation

Redmond, Washington the world successful company, the world richest man.
The Microsoft company shows a few figure of power.
Beside the wireless internet antennae hanging from light poles. Microsoft become in the wireless industry , That i dont think its true sentences about Microsoft because "Microsoft dominate operating system " (like windows).
Its interesting that he get helped to understand to emerging from use of the mobile telephones.
In 1992, as he heard about internet world wide ecology of virtual communication, i think thats pretty exiting that Microsoft started to create as a grade student software that maps the social network between million electronic massages and exchange 48,000 different group everyday!
I think that was a huge step on that period and make everything easier for student or everybody.
Each year the technology getting updated Virtual communities migrate from desktop computers to mobile telephones.
As he said if we follow the strand of cooperation public goods, presentation of self, and reputation, the are all working togheter and communicate to each others.

1950s, economist mancur L, found to exhibit voluntary cooperation in there experimental games than biggest group.
1982s, olson "Number of individuals in a group is small unless some special devices to make individuals in their common interest.
1990 Elinor astorm argued about external devices might not important and necessary that she called common pool resources.(CPRs)
I really enjoyed reading this article. it was pretty exiting, And i made some notes out of it most of the thing i said in this notes its from the parts that i liked and enjoyed.







Task,Session 5


Notes on Avant-Grand and Kitsch

Its the title of essay by Clement Greensburg. It was the first published in the Partisan Review( was an American political and literary quarterly published from 1934 to 2003) .he assert that avant-grade and modernist art, That mean to resist the 'dumbing down' of cultural caused by consumerism. And also the Kitsch
was a word that his essay has been popularized.

One of his claims was that Kitsch was Equivalent to a academic art:"Art Kitsch is a academic, and conversely, all that is academic is kitsch".
In 19 century , It was a centered in rules and formulations. that were tried to make art into something learnable and easily expressible. That is a good thing in my idea.

Maria Cristina Bellucci










She worked as theatre costume and accessories maker.
Jewelry made out of colored pencils. i really like that its something new and very interesting.Its so unique and colorful.

Tuesday, 1 December 2009

Fair Trade projct



These are the moodbordes for my apron project. i made some samples today and i chose my theme that is a cooking theme. These are the pictures of my moodborde for this project. I really had fun during making these samples. they are really exiting.

Whitney Port


Whitney Eve Port (born March 4, 1985),is an American television personality and model. She is most famous for her former role on the MTV reality show series The hills and later, as the star of her own show, The City She is a former fashion contributor for Teen Vogue and used to work for Diana Von Furstenberg. Recently she started her own line, I really like her personality and her works. she is really inspiring for me. I like her new collection and i posted the link in here.