Session 6 ,9th of December

Made notes from Lecture.

Modernism

Up until the outbreak of war in 1939

How do we judge? What is good or what is better?

They saw themselves as the guardians of culture(british people)

What is class?

1950s= Huge influence of America

Really fashion start to accelerate

Increased individualism

Young people particularly changed

Rebel without a cause(1955)

James Dean

Ford company

Car ownership grown by 250% between 1951 and 1961

Futurism

Suddenly time and space changed

Product become life style

Advertising get interesting.

Historical Development

• 1915-Design and industries association established.
• Conical of industrial design launched 1944.
• Art council of England established 1945.
• State sponsored art and design

The art and craft movement espoused values of sound workman ship and respect for materials.

Utilities furniture's company in 1942/Committee approved furniture design.

Customizing/product a lifestyle choice.

Jeremy Dellar and Alane Kane.

American Design= Good design is an upward sale curve Raymond Loewy.

Michael Beulter 2008(Building of the future)

Mike Nelson/ Frieze Art-fair commission 2008

Conceptual Art

• Process of making given importance.
• A reaction against control.
• A product that couldn't put in gallery or museum.

Modernity comes from No where.

Post-Modernity

Sometimes considered to date from 1945.

Characterized by a perceived general breakdown.

Graphic design

Milton Glaser/ Martin sharp

Vivienne west wood=showed punked as an post modernist/ making different style.

Madeleine Vionnet= Fashion Artifactual designer/ working with shapes.

Dior=Modernist Tradition.

Paco Rabanne= His work is special because of the materials that he using/ He used the materials the other designers never use.

New technology opened up/Huge impact.

Galliano= Post modernist artist/ Repeated the Past.

Do i consider myself modernist or post modernist? Honestly at this stage that i am i dont know yet. but i might go with modernist. cause somtimes i like to use mix my ideas with past but most of time i prefer now and what is good now.