Tuesday, 29 December 2009

Advert Semiotics


http://www.youtube.com/watch?v=X1nfgcTUg7s&feature=related

Its the advert for the Dolce and Gabbana (The one)fragrance.I think the idea that they bring a celebrity to present this perfume is so effect on people and also it shows class of that perfume.It shows if u wear this perfume you feel like a celebrity and no body is gonna leave u alone, even at home. Everything in this advert is look so powerful, smart and expensive. The advert is Black and white but at the end of it get colorful with so much flashes of paparazzi camera. I feel that the whole commercial is bring you to the actor.
Overall it shows to viewers if they wear this perfume they feel attractive,wealthy and sexy.

Thursday, 17 December 2009

Session7(16th december)

Creative Histories and industries (notes from lectures)

Number of ways of thinking for our interest/ Thinking about what i want to do in next stag?
what is my interest?

Overview
  • Modernism and postmodernism
  • intertextuality
  • post colonialism/ colonis culture/ natural way to undrestand different cultural thinking
  • Taste
  • Subcultures
  • identity
- We live in a post modern society
- key concept within contemporary art and design circles
- Post modernism cant be undrestood in isolation from modernism
-Post modernism(multiple view) vary scientific view

Modernis was not a period/ Describe a wide range of text that influence how we now think and experience the world.
Co-exist with other style and concern/ was a direct extension of enlightenment thinking philosophy.
- Religion has no place in a rational understanding of the physical and human worlds
-Initially modernism was concerned with evidencing progression.
-Nationalism was seen to be a source of conflict.
-Fine art became increasingly apolitical, advent-grade and abstract;Art-far-arts-sake.
-World war had a massive impact on modernists and hence modernism.
-Design was driven by reason radical break with preceding farms.
-Was international or translation style.

Post-Modernism actually about like style choices.
Life has become on interplay of local and global factors.
-Cultural plurality
-Negotiation of this cultural plurality is key to construction of a post modern identity.

Identity as 'text' to be 'written'
-Roland Barthes' The language of fashion.
-Intertextual.
- Identity is a text to written.

Advances in transport and communication technologies have lead to a shrinking of the world.
we can travel safely from one side of the planet to the other.

The global village has its benefits cultural fusion being on example.
Where two cultures meet new cultural forms can be produced.

-Japanisme
-A french term supposedly coined by phillipe burty in the early 1870s.
-Rediscovery of japanese art and design.
-Use of blocks of brilliant colours and stylization impacted on impressionism.
-Japanese graphic communication was heavily influenced by encounters.
-Risk of homogeneity(uniformity)
-Macdonaldization
-Term coined by sociologist George Ritzer
- Ideas of society taking on the charactism.
-Cultural imperialism.
-Ideology body of ideas or beliefs
- British empires
- America
-American cultural imperialism has been written about a lot.



Tuesday, 15 December 2009

Reading 5(All Together now!)


Notes on Article

Today groups are mostly based and formed by share interest and passion rather than historical factors such as age, gender, race, class and religion
.
Designers create the interfaces that run on most devices including computers, mobile phones and multimedia devices such as mp3 players. These devices give us access to other people like us and since these objects are used across different people and groups with different knowledge and customs therefore designers try to find and develop interfaces which are more common among many cultures. This includes touch screens and gesture devices such as Iphones.

People are seeking comfortable space to live, today the factors of a comfortable place has been changed, people search not only for security, protection and privacy but also for connections to form groups, sharing information and data. Open source software, computer and wireless networks, social networks, wikis and forums all are the example of collaborating users.

The Walkman was the beginning point of this revolution, today we see many smaller electronic and digital devices that expand users private space beyond their public physical space.
Transformation of technology towards portability and efficiency is called Existenzmaximum.

Existenzminimum identified as a lower quality version of high density life. This approach has effected gentler applications such as planning of private spaces for lower and middle classes including design of offices and other technical spaces.

Based on ideas popularized in the 1960 and 1970, this revolutionary concept of expanding, growing, breathing, walking and digestive structure affected the cities as well. example : introduction of thermoplastic materials which invited and demanded fluidity.

Over the twentieth century Existenzmaximum intoduced itself by a new mean of communication to the outside world, beginning with the telephone, radio and eventually television.
Twentieth century's evolution is based on objectives to form a better and more efficient society.

XMX has begun with small objects which can be worn or carried. It lets you sense and imagine outside world selectively. The object can produce sounds and vision. These includes video-game devices equipped with sensors which bring new experiences to players such as feeling a real pain.

Extreme technological progress helps us reconnect with some of human nature and body senses.
Telephone versus VOIP is a good example of this progress while phones provide long distance conversation, VOIP provides video conferencing feature through cameras attached to computers.

Existenzmaximum is more about wireless technology and mobile phones. Today mobile phones are not just a communication device, but rather the standard of communication. Different parts of the world take advantage of them differently. For example the competition among US companies is focused on the accessibility of complex services including paying for car parking, bus rides, charity donation, banking and GPS services.

Previous studies by Japanese mobile communications companies showed that 85% of the world population use cell phones and there are 2.5 billion mobile service subscribers world wide.
Broadbent discovered that the dream of convergence of all type of communication devices within one device is far from real, people instead use e-mail, phones. instant messaging and SMS in different ways.

All of these mobile communication, wireless networks and collective actions can be traced back to the idea of open source which simply says an ocean of minds is better that one.
The open source embraced to mobiles, car designs and the buildings and occupations of alternative worlds.
A good example of open-source is wikis which is the most referenced example in this manner.
Linux OS was the beginning of open source and most successful example is Mozilla's firefox browser.

The concept of open source has helped the rapid manufacturing by transmitting data directly from a computer to the manufacturing machine. Today RM machines take seven days to print a solid chair, but in future it will be seven hours, 7 minutes and so on. In future anyone will be able to access a chair or even a car to customize it while it keeps its functionality, safety and branding.
This will be a new transformation for design, production, distribution and shopping.

Every object will be at the same time a prototype and an element of a diversified series. Designers will be working not on single objects but instead on whole families of objects.
Manufactures will host forums to gain feedback from customer and learn from them. Basically this approach eliminate the waste of resources and space.

In order to take advantage of future world, there must be some sort of rules that will ensure respect and trust between individuals and among groups.

Monday, 14 December 2009

Session 6 ,9th of December

Made notes from Lecture.

Modernism
Up until the outbreak of war in 1939
How do we judge? What is good or what is better?
They saw themselves as the guardians of culture(british people)
What is class?

1950s= Huge influence of America
Really fashion start to accelerate
Increased individualism
Young people particularly changed

Rebel without a cause(1955)
James Dean

Ford company
Car ownership grown by 250% between 1951 and 1961

Futurism
Suddenly time and space changed
Product become life style
Advertising get interesting.

Historical Development
  • 1915-Design and industries association established.
  • Conical of industrial design launched 1944.
  • Art council of England established 1945.
  • State sponsored art and design
The art and craft movement espoused values of sound workman ship and respect for materials.
Utilities furniture's company in 1942/Committee approved furniture design.

Customizing/product a lifestyle choice.
Jeremy Dellar and Alane Kane.

American Design= Good design is an upward sale curve Raymond Loewy.

Michael Beulter 2008(Building of the future)
Mike Nelson/ Frieze Art-fair commission 2008

Conceptual Art
  • Process of making given importance.
  • A reaction against control.
  • A product that couldn't put in gallery or museum.
Modernity comes from No where.
Post-Modernity
Sometimes considered to date from 1945.
Characterized by a perceived general breakdown.

Graphic design
Milton Glaser/ Martin sharp
Vivienne west wood=showed punked as an post modernist/ making different style.

Madeleine Vionnet= Fashion Artifactual designer/ working with shapes.

Dior=Modernist Tradition.

Paco Rabanne= His work is special because of the materials that he using/ He used the materials the other designers never use.

New technology opened up/Huge impact.

Galliano= Post modernist artist/ Repeated the Past.

Do i consider myself modernist or post modernist? Honestly at this stage that i am i dont know yet. but i might go with modernist. cause somtimes i like to use mix my ideas with past but most of time i prefer now and what is good now.





Monday, 7 December 2009

3D chalk street Art

I was surfing on the internet that i found this amazing 3D drawings. they are look so real. I love them.

http://www.random-good-stuff.com/












V&A museum


Last weekend i went to V&A museum in london. There are so many interesting thing that putted a few of them from fashion section. they are Awesome!!!

Suit by Katarzyna Szczotarska (2002)
polish-born designer has abandoned the
classic tailored suit in favor of surprising combinations
instead of a sharply cut jacket there is loosely fitted bolero
with puffed sleeves.
Wool and leather
Evening Dress by Gianni Versace (1997)
Used softest leather and accented the dress with an
amber-breaded Greek cross.
Leather,with glass beading


Evening dress by Catherine Walker (1945-)
Princess Dianna of wales commissioned
this dress for and official visit to
HOngkong in november 1989.
Silk with oyster pearls and sequins;emboidery
Wedding dress by E.Gill about 1870
Satin trimmed with tulle and honiton
guipure lace.
Evening Dress by Charles Frederick Worth (1881)
Satin, Embroidered with silk, chenille and beads
trimmed with machine lace.
Tea Gown by Rouff bout 1900
Silk satin, embroidered with stones, pastes
metal beads and wire, decorated with lace.
Roy Halston Frowick(Halston)(1932-90)
Dress:Silk jersey , Scarf: Silk chiffon

Cocktail dress by Jean Desses(1904-70)
The skirt is made from 21 lace-trimmed square
Evening Ensemble by Cristobal Balenciaga(1867)
Vivienne Westwood(1996)
Silk faille and taffeta
Evening dress by Catherine Walker(1945-)

Sunday, 6 December 2009

Reading, Session 5( Technologies of cooperation)


Technologies of Cooperation

Redmond, Washington the world successful company, the world richest man.
The Microsoft company shows a few figure of power.
Beside the wireless internet antennae hanging from light poles. Microsoft become in the wireless industry , That i dont think its true sentences about Microsoft because "Microsoft dominate operating system " (like windows).
Its interesting that he get helped to understand to emerging from use of the mobile telephones.
In 1992, as he heard about internet world wide ecology of virtual communication, i think thats pretty exiting that Microsoft started to create as a grade student software that maps the social network between million electronic massages and exchange 48,000 different group everyday!
I think that was a huge step on that period and make everything easier for student or everybody.
Each year the technology getting updated Virtual communities migrate from desktop computers to mobile telephones.
As he said if we follow the strand of cooperation public goods, presentation of self, and reputation, the are all working togheter and communicate to each others.

1950s, economist mancur L, found to exhibit voluntary cooperation in there experimental games than biggest group.
1982s, olson "Number of individuals in a group is small unless some special devices to make individuals in their common interest.
1990 Elinor astorm argued about external devices might not important and necessary that she called common pool resources.(CPRs)
I really enjoyed reading this article. it was pretty exiting, And i made some notes out of it most of the thing i said in this notes its from the parts that i liked and enjoyed.







Task,Session 5


Notes on Avant-Grand and Kitsch

Its the title of essay by Clement Greensburg. It was the first published in the Partisan Review( was an American political and literary quarterly published from 1934 to 2003) .he assert that avant-grade and modernist art, That mean to resist the 'dumbing down' of cultural caused by consumerism. And also the Kitsch
was a word that his essay has been popularized.

One of his claims was that Kitsch was Equivalent to a academic art:"Art Kitsch is a academic, and conversely, all that is academic is kitsch".
In 19 century , It was a centered in rules and formulations. that were tried to make art into something learnable and easily expressible. That is a good thing in my idea.

Maria Cristina Bellucci










She worked as theatre costume and accessories maker.
Jewelry made out of colored pencils. i really like that its something new and very interesting.Its so unique and colorful.

Tuesday, 1 December 2009

Fair Trade projct



These are the moodbordes for my apron project. i made some samples today and i chose my theme that is a cooking theme. These are the pictures of my moodborde for this project. I really had fun during making these samples. they are really exiting.

Whitney Port


Whitney Eve Port (born March 4, 1985),is an American television personality and model. She is most famous for her former role on the MTV reality show series The hills and later, as the star of her own show, The City She is a former fashion contributor for Teen Vogue and used to work for Diana Von Furstenberg. Recently she started her own line, I really like her personality and her works. she is really inspiring for me. I like her new collection and i posted the link in here.

Monday, 30 November 2009

Reading 2

An interview with Charlotte coton/ Director of cultural programming Art+Commerce

Charlotte Cotton was in her third year of Art history at university that became interested in photography and film. He said that she didn't want to be a photographer but she wanted to be with photography. She went to V&A museum in london to get volunteer in the photography collection. She wanted to work at museum to open to public 5 days a week, so she waitressed during the evening and for 3 days a week for 8 months she was volunteer cataloguging the photography collection. she learned how to look.
I think its really interesting that she don't take, buy and accept photographs that period, it was just a pure time to look at photographs in terms of the collection history and history of photography.
She was working as an assistant curator of photographs then curator of photographs at the V&A for 12 years. She wants to address of photography as a medium to everyone and people to give their opinion about them. The important thing is about public access that we can decide the important of what we are looking at.
She read critiques of institutional ideologier by writers like Christopher Phillips and Douglas Crimp. Intellectual critique can not analyze a photography without institution or their histories.
Photographers are always working on their own independent practice is the type of photographic democracy. Photographers works are all about what the feel and its a most important thing.
New practitioners couch their photographic announcement in art world language and value of the productions associate with galleries than other photographic context such as magazines.
I think that is interesting that she separate photography from fashion and advertising.
She thinks documentary photography in newspaper and magazines are making problems, because something has shifted in how we look at image or real event but i think its not true cause all of these things are in one piece and they working together. all of them are link together.
Our media environment is changed and we deal with lots of different perspectives. Generally and Culturally there are lot of different assimilation of the world issue.
Its certainly more popular within art to support digital video forms of documentary.
She doesn't see fashion context as an art context and also she don't consider fashion designer as an artists. I dont think its right. because fashion is art, and all the designers are Art artists.
Contemporary art worlds interest in photography in the 1960s and early 1970s it was a shift from the value of the canonical history of photography. it becomes a heavy act.
In general i like her ideas and the way he answered the questions but in some part of this interview i was disagree with her specially in fashion part. as i said Fashion is art and all the designers are an art artist.

Sunday, 29 November 2009

Everybody love Fashion

http://www.scientificpsychic.com/alpha/fashion.html
I found this website, describe top brands in short way and i like it.

Thursday, 26 November 2009

Between now and january i will visit these 4 museum.

Session 5

Note on lecture
http://wwar.com/artists/ check out this websiteit has what ever u want abour artist and the style of them.
British painter
  1. Value and Taste
  2. Is art different from fashion? do they have different function?
  3. Criteria for being "better",:best', or "good"? How do we judge what is better?
  4. Academic study
What do we mean by impriving?

History Artist
Contemporary issues

Ancient Egypt 3000-1000 bc
idealize from/ nature form
they present reality life(very functional)
(painting reveals)real world with an ideal world.

Ancient Greek 1000-146 bc
Ideals human body/ideal man or women
what world should r shouldn't like

Ancient Rome 146 bc-AD 313
Reflective to society/people work)

Renaissance AD 1420-AD 1525
During that time renaissance changed massively.
the painting that we look they are all static and scientist view.
i saw another picture during renaissance that was about St.peter.i like that work because it was simple and it shows their meaning so well.

The painter was commissioned by family, he was from wealthy family.
Massalino works are about personal investment.

Mannerism and Baroque AD1525-AD 1700
it was about self portrait and it think look so specific .

ROcoco(in his painting u can see interior design)

ROmanticism
Shows power of nature,the effect on our Romanticism.That kind of painting on that period,suddenly it was a shifting in the thinking.

Realism 1850
the painting showed Ordinary people do ordinary things.
painting real life/ representing reality/

what i get during this lecture i think our views changes historically. and everyday i can see something new in art world.

Post modern artist
consider a pop-artist/public taste/its offensive in term os taste
How do we value modern artist?

Martin Creed........ the Light going on and off... dimensional variable/material variable
Its about what is art or what is not art? how is that art? what are the values?
i like that works i think its so clever.

POst Modernism
Artist as charlatan?
Prior to the renaissance.
The self wasn't considered to be a subject to explore in isolation.

Pliny the Elder AD 77
  • Wrote 'natural history' an important source of artistic value in 15th and 16th centuries.
  • Demonstrated the statues greek artist could achieve.

Lorenzo Ghiberti
  • Sculptor, goldsmith and architect
  • First artist to write an autobiography in 1450s
  • Marked new ideas about the status of the male artist.
The name of his work that i saw was "The gate of Paradise" Doors to florance baptistery.

Francesco del cossa 1470
  • plea to patron to be paid for commission as making for him self
  • response from pay
Artist are entertainers
Role of the artist?
Artist have access to have sources of inspiration and talent.

Mark Rothko.1961
Mattew barney(he is working as an practitioneBulleted Listr)

Art and Democracy/Commerce?
  • Art has to be experienced and the shop is where people can experience ,it is a democratic. atmosphere rather that a west end gallery.
  • Art as fashion?
Artist personalities
  • Psychology
  • Social History
  • The Artist " civilizer"as "Border crosser" or as "Representer".
Psychologists
  1. Lombroso 1863 approach supported victorian and romantic.
  2. Otto Rank 1932..... artist is a part of society.
  3. Different view of the artist assume certain expedition.
Sociologist
Becker 1982 argues that art works cannot be the product of a sole individuals work and effort.

Roger Hirons(his works are absolutely beautiful )

The role of the artist
  • To be a cultural civilizer
  • Artist as tastemaker
  • As a border crosser...... artist imagined someone has a critical view of social structures and can challenge boundaries.
  • Artist as a activist
Suzanne lacey-The roof is on fire(it was about all sort of thing in one picture, different meaning)
Joost Conjin 2004
he made a wooden car recently and drove all over the world without paying petrol.


Monday, 23 November 2009

Vogue


I checked the vogue style website yesterday and i found this intresting part which is about the 10 best dressed women in 2009.

Task 5




George Baselitz, The Gleaner, August 1978. Oil and tempera on canvas.
Lucian Freud, Reflection, 1985.
Most painters are between the late 19th century and the mid 20th century are modernists. Some famous names: Paul Cezanne, Vincent Van Gogh, Paul Gaugin, Henri Matisse, Wassily Kandinsky, Pablo Picasso, Marcel Duchamp, Piet Mondrian, Max Beckmann, Pierre Bonnard, Max Ernst, Alberto Giacometti, Willem de Kooning, Jackson Pollock, Barnett Newman, Mark Rothko.Almost any painting made by any of these artists would be considered modernist painting.
Greenberg's concern there is a logic to the development of modernist art and, in particular, modernist painting. He identifies the essence of Modernism as "the use of the characteristic methods of a discipline to criticize the discipline itself began with the eighteenth-century German philosopher Immanuel Kant. "Modernism", Greenberg tells us, "criticizes from the inside [rather than from the outside], through the procedures themselves of that which is being criticized


Collage

collage was one of the major points in the evolution of cubism and also evolution on modernist art in this century.
collage was invented by Picasso or Braque. collage in the modernist sense began with cubist painters; pablopicasso and braque. Their works were between 1907 and 1914 .collage may include newspaper clippings,ribbons,handmade paper portions of the other work and photographs.
As i understood from this article , Paul Cezanne (french & post-impressionist painters artist) paintings had an logic meaning and during 1911 the direction of the logic become clear.
Starting 1911, Braque and picasso works created practically interchangeable.
Braque discovered Tromp-l'oeil work on that time.Tromp-l'oeil stimulated typography supplements, rather than replaces.
Around 1911 and 1912 , cubist surface become harder to deny.
Braque and Picasso start to work with different thing such as sand and other substances with their paints and also Braque start to exact simulation of wood gaining.
Decoupage is a type of collage usually defined as a craft. It is the process of placing a picture onto an object for decoration.In the early part of the 20th century, decoupage, like many other art methods, began experimenting with a less realistic and more abstract style. 20th century artists who produced decoupage works include Pablo Picasso and Henri.
Collage made from photographs, or parts of photographs, is called photomontage. Photomontage is the process (and result) of making a composite photograph by cutting and joining a number of other photographs.

Sunday Times



Shoulder IT
i read an article about shoulder pads, that it said most of the people love shoulder pads speacially when see JOan Crawford in Mildred pierce.
In late 1940s, women had been wearing big shouldered jackets for some time,but because of the war they looked quite utilitarian and worn over rather shapeless dresses somewhat shappy.Then In 1949,Christian Dior launched his new look-long,full skirt and tightly nipped in jackets with sloping shoulders. all of the sudden shoulder pads were out and didnt return for a long time.
The Fashion industry badly needs of a new innovative style.
In the early 1980s were what created the infatuation with the American footballers shoulder.they were more falttering that an italian waiter. certainly , at that time ,Saint Laurent, Valentino, Versace and many others were starting to show the look on their catwalks.
No ounfit looked right unless the shoulders jutted out.
In 1990s nothing is more unflattering to a woman with shape. Balenciaga and Balmain started the trend last season.thanks to them.
shoulder pads style is back.

Sunday, 22 November 2009

Animal Print



I always love animal prints, because i love textile design. i read an article about animal print on vogue that i was so agree with it.
Animal print never goes out of fashion. however urban and modern ,we may be the untold value of animal skins to our hunter-gatherer ancestors. besides ,is anything more beautiful than natures design when it comes to the spots, dashes and stripes of a leopard or zebra?
No wonder fashion has embraced it to such a degree.


idea to how wear animal prints to look good.

Avoid Being Too Matchy-Matchy with Your Clothing

Don't try to be cute or clever by matching too many parts of an outfit; you'll look like you're trying too hard to make a fashion statement. Instead, aim for a balanced ensemble of complementary garments and accessories (not matchy-matchy ones) that look effortless.